Is a finished brief required?

No. We can start with the change you have spotted, the decision you are facing and what feels unresolved. The first step is usually shaping the right question.

Is this legal or compliance advice?

No. The work interprets policy and regulatory change for product, commercial and communications decisions. Where formal legal advice is required, that should come from a qualified legal adviser.

Can Context / Consequence work with an internal product or policy team?

Yes. We usually work alongside existing product, commercial, policy, communications and subject-matter specialists rather than replace them.

What does a typical project produce?

A concise decision paper, requirements or evidence map, proposition, message framework, roadmap or other agreed set of practical outputs. The scope is fixed before work starts.

Can a project start small?

Yes. We often start with a one-to-two-week opportunity review to test whether a larger product, market or communications sprint is justified.

Is ongoing support available?

Yes, where the need is genuinely recurring. Retained support is scoped around a defined stream of decisions and outputs rather than open-ended monitoring.

Approach & fees

Enough structure to move.Enough judgement to adapt.

The method connects policy evidence to the customer, product and commercial decisions it should inform—without turning every question into a transformation programme.

Scope a question

The four-stage system

From signalto activation.

Signal

Find the change that matters and separate the real requirement from the surrounding noise.

Legislation · guidance · evidence · implementation

Implication

Work out what it means for customers, product, market, operations and reputation.

Customer · product · market · operations · reputation

Next move

Choose the most valuable, credible response and define the decision it requires.

Options · priority · ownership · sequencing

Activation

Build the roadmap, materials and stakeholder plan needed to put that decision into practice.

Roadmap · narrative · pilot · materials · measures

Working principles

What the workis designed to protect.

Decisions before documents

Every output exists to help someone make, communicate or implement a decision.

Evidence before theatre

The work distinguishes fact, judgement and hypothesis so confidence is visible.

Smallest credible response

Not every change needs a new product. The work tests proportionate options first.

Direct consultant access

The person scoping the work is the person doing the thinking, interviews and delivery.

Useful inside the business

Outputs fit real leadership, product, sales and communications workflows.

Clear boundary

This is policy intelligence and commercial advisory work—not formal legal advice.

Engagements & fees

Scope is fixedbefore delivery.

These ranges are indicative. The exact investment depends on the questions, evidence base, interviews and outputs agreed.

Focused question

Opportunity review

From £2,7501–2 weeks

For one live change that needs a fast, defensible commercial answer.

Ask about this format

Build the response

Fixed-scope sprint

From £4,7503–5 weeks

For developing an offer, framework, narrative or route to market.

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Independent diagnosis

Review & roadmap

£6,500–£12,0004–8 weeks

For evidence, interviews, options and a practical 12-month plan.

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Ongoing judgement

Advisory support

Scoped monthlyFlexible

For a continuing stream of policy, product or communications decisions.

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Practical questions

Before thefirst conversation.

Start a conversation

Have a live change, question or opportunity?

You do not need a finished brief. Start with the issue and the decision it is creating.

Discuss a project